YouTube = Organically Searchable Conversations at Scale

There are 2.7 BILLION active users searching on the #2 Search Engine in the world.

The last mile SOLUTION to convert leads to clients is to have CONVERSATIONS. That’s the only secret to getting more clients! And video content allows you to have conversations at SCALE:

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Yes, you should be talking to everyone you meet about real estate. Yes, you should be intentionally reaching out to your sphere of influence. But if you want consistent INBOUND clients reaching out to work with you that you can have thousands of conversations with without ever having met them before, YouTube is the best platform to do that.

YouTube Advantages

  1. Evergreen searchable content on the #2 search engine
  2. Consumers are looking for long form informational video
  3. Still relatively uncrowded - lack of consistency
  4. The few agents leveraging YouTube aren’t optimizing
  5. Competition = content ideas!
  6. Conversations at scale
  7. “Reverse-Qualifying” = the right clients reach out to work with you