YouTube might be the BEST way to organically attract clients. Most agents still don’t know how to do this well or are not consistent (usually both). If you commit, you WILL build a 6-7 figure business just from YouTube. There are tons of agents who have done this (examples below) and you can too!
<aside> 💡 Enjoy this free playbook on how to crush YouTube as a real estate agent! Brought to you by Charlie Cameron. Be sure to join my FREE Innovagent Community to ask questions and learn more about mastering lead gen, content creation, and AI in your real estate business!
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While all of these tools have Free versions, you’ll need TubeBuddy Pro for this training ($3/month with Link Above) and you’ll likely want Descript Pro ($24/month with Link) for more robust features I’ll cover. For less than the cost of two burritos and a latte per month, you can be a top YouTube agent!
And of course, we can ChatGPT to speed up scripting, BUT: I made a tool that will draft custom video scripts for you using AI to save you dozens of hours and dollars per month. Simply join my free Innovagent Community for forward thinking agents who want to close more deals to use it!
Get 120 Custom Scripts for Free Using Charlie’s YouTube Agent Scripting Tool inside:
Innovagents Realtor Mastermind
Why YouTube: Conversations at Scale
YouTube vs. Tik Tok / Shorts / Reels
Set Up Your Recording “Studio” & Gear
🔥 Essential Videos Every Agent Should Make
1 - Choose a Topic (with Topic List)
2 - Script it (Accelerate with AI)
4 - Edit it (Look Pro with AI)
5 - Create a Thumbnail (that Rocks)
6 - Optimize & Publish it (use a Plugin)
7 - After-Publish Optimization
Bonus: Simplify with OpenPhone
Go through each step above a few times first to get the detailed hang of each step. Then once you are comfortable, you can speed up the process for each video using this checklist with references: